"Rewriting the Myths, Redefining the Realities"
Last year 29 million tourists visited the Smithsonian Institute’s fourteen museums and the National Zoo. Visitors with disabilities are accommodated and able to enjoy exhibits and fully participate due to the efforts of the Smithsonian’s Office of Institution Accessibility Office (SIAP). The Institution has been selected for the Solutions Marketing Group’s (SMG) August 2002 Profile in Excellence, because of its work to provide visitor accessibility, community outreach and leadership to other museums.
Carmen Jones, SMG President says, “The Smithsonian Institute’s
accessibility program reaches deep into the institution to ensure that
persons with disabilities enjoy their experience when they go to our
nation’s greatest museums. SIAP gathers information, performs research
and partners with other groups in the community, allowing them to
focus on visitor needs. We applaud their work and contribution that
impacts the lives of millions of visitors with disabilities each
year.”
Disability-marketing.com is the online home of the Solutions Marketing
Group (SMG), a marketing consulting firm that designs strategies for
businesses to target people with disabilities as a viable consumer
niche. The site also includes SMG’s broad range of services and links
to valuable resources. Profiles in Excellence is a monthly online
article that features companies and organizations that demonstrate
leadership in accessibility, employment, customer service and
marketing to the nation’s 54 million Americans with Disabilities.
To read the August 2002 Profile about the Smithsonian visit
http://www.disability-marketing.com, go to the Profiles in
Excellence link and select “Smithsonian Institution, August 2002 “.
For more information about the Solutions Marketing Group, contact
Carmen D. Jones at 703.920.0225 or send
e-mail to
cjones@disability-marketing.com.
Copyright 2002 A&H Publishing Corporation